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Nidhi Agrawal is the Michael G. Foster Endowed Professor of Marketing at the Foster School of Business, University of Washington. She received her PhD from New York University in 2006, an MBA from Mudra Institute of Communications Ahmedabad in 1999, and a BBA from Gujarat University, Ahmedabad, India in 1997. Since joining the University of Washington in 2011, Agrawal has held pivotal academic positions, including Associate Professor and Assistant Professor at Northwestern University's Kellogg School. She has been actively involved in editorial roles for esteemed journals such as the Journal of Consumer Research and Journal of Consumer Psychology since 2008. Agrawal's research expertise focuses on advertising, consumer behavior, and consumer segmentation, contributing extensively to academic service and committee work in the Association for Consumer Research (ACR). Notable honors include the MSI Young Scholar Award in 2011 and various fellowships related to doctoral consortiums in the field of marketing. Her academic journey reflects a commitment to advancing research and knowledge in marketing and consumer behavior, positioning her as a significant contributor in her field.
University of Washington • Seattle, WA
Currently serving as a faculty member, focusing on marketing and consumer behavior.
Kellogg School, Northwestern University • Evanston, IL
Taught advanced marketing courses and mentored graduate students.
Kellogg School, Northwestern University • Evanston, IL
Developed and taught coursework in consumer behavior and advertising.
Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.