Dr. Niels Pulles

Biography

Niels Pulles is an Associate Professor in the Faculty of Behavioural Management and Social Sciences at the University of Twente. His research focuses on strategic supply management, particularly on competition, supplier technologies, buyer-supplier innovation, and preferred customer status. He has expertise in social sciences, supplier resource allocation, satisfaction, negotiation, customer competition, economics, econometrics, and finance. His work has contributed to a deeper understanding of the dynamics within buyer-supplier relationships and the factors that influence resource allocation and satisfaction in these contexts.

Research Interests