Dr. Ningzi Li

Biography

Ningzi Li is an adjunct assistant professor at the Booth School of Business, University of Chicago, and a professional research specialist at the Data Science Institute. Her research focuses on the communication behaviors of organizations and how they leverage language to gain competitive advantage. This includes examining the use of language in contexts such as earnings calls, entrepreneurial pitches, and sustainability reports. Li views language as a crucial tool for firms to garner support from stakeholders and seeks to expand the behavioral theory of the firm. Her investigations also explore the relationship between a firm's culture, managerial cognition, and financial decisions, particularly in scenarios involving employee reviews and product recalls. She utilizes natural language processing tools to conduct her analyses, building natural experiments to gain insights into organizational culture and cognition. Li completed her doctoral degree in sociology at Cornell University after earning a B.A. in sociology and economics from Tsinghua University. Before joining the University of Chicago, she taught at the Leeds School of Business at the University of Colorado Boulder.

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