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Nitin Mehta is a Professor at the Rotman School of Management, University of Toronto, specializing in Marketing. He holds the Ellison Professorship and has served as the Marketing PhD Coordinator. His research prominently focuses on structural models of consumer search, multi-category choices, imperfect recall learning, and consumers' healthcare decisions. Additionally, he studies the economic implications of binge consumption and the adoption of artificial intelligence by firms related to consumers' socio-economic impact. Professor Mehta has been recognized for his contributions, with several of his papers being finalists for the ISMS Long Term Impact Award and the ISMS Lohn D.C. Little's Paper Award. He is currently an Associate Editor for the Journal of Marketing Research. As an educator, he has mentored PhD students at several institutions, including the University of Toronto and Carnegie Mellon University, and has taught at premier business schools. In 2024, he received the Excellence in Doctoral Mentorship Award from the University of Toronto. He is also the Vice President of Education for the INFORMS Society for Marketing Science.
Department of Sociology