Professor Dr. Noah Castelo

Biography

Noah Castelo is an Associate Professor in the Alberta School of Business specializing in Marketing and Business Economics. His research focuses on the interaction between technology and consumer behavior. Castelo has published notable works addressing important topics such as algorithm aversion and consumer reactions to service bots. His recent publications include studies on the validity of large language models, the effects of perceived corruption on technology interactions, and cross-cultural differences in comfort with humanlike robots. With several articles in leading journals, his work contributes significantly to the understanding of consumer psychology in the context of automated technologies. Castelo's research is supported by his academic background and positions, making him a respected figure in marketing research.

Research Interests

Experience