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Noreen Siddiqui is a senior lecturer in Marketing with 20 years of experience in teaching and learning in the higher education sector. She is an experienced programme leader and doctoral supervisor, as well as a key contributor to programme development and pedagogy at both postgraduate and undergraduate levels. Noreen completed her PhD focusing on the development of internet retailing in the UK high street. Her current research interests focus on fashion consumption, digital communication, and retailing. Additionally, she has significant experience in developing online pedagogical approaches to enhance learning and teaching. Before her academic career, Noreen worked in retail, predominantly with Marks & Spencer.