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Norman Azabagic is an Enterprise Fellow at the University of Melbourne, specializing in the fields of management and marketing. He has a keen focus on corporate entrepreneurship, which explores strategies and practices that foster innovation and new business development within existing organizations. His research interests also extend to business model innovation, where he investigates how companies can adapt their business models to enhance competitiveness and drive growth in dynamic markets. Azabagic emphasizes design innovation, looking at how thoughtful design processes can create value and improve user experiences in business contexts. He contributes significantly to understanding how theoretical frameworks can be applied practically in various industry settings, aiming to bridge the gap between academic research and real-world applications.