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Norman Farb is an Associate Professor in the Department of Psychology at the University of Toronto, specializing in the neuroscience of human identity and emotion. His research focuses on how cognitive biases shape emotional reactions and determine well-being. For example, he investigates why some individuals seem unfazed by stressful encounters while others struggle to move on. Farb seeks to understand how different patterns of self-reference impact emotional well-being and how seemingly intangible constructs like self-reference can be measured. His work utilizes various analytical methods, including qualitative reports, behavioral task performance, physiological responses, and neural connectivity patterns primarily derived from functional MRI scans. He is particularly interested in how cognitive training practices, such as mindfulness meditation, can enhance resilience to stress and reduce vulnerability to affective disorders like depression.
Department of Sociology