Generate a tailored SOP for Dr. Oleg Urminsky. Improve your application with a focused, well-structured draft.
Oleg Urminsky studies consumer managerial decision making implications for marketing management, with particular interests in goals, motivations, intertemporal decision making, consumer beliefs, inference, statistical reasoning, and customer relationship management (e.g., reward/loyalty programs and incentive systems). He teaches experimental research methods to MBA students. Urminsky's research has been published in several leading journals including the Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, and Psychological Science. His paper, 'The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, Customer Retention' was a finalist for the 2007 Paul Green award and won the 2011 O'Dell award. Recent research investigates the role of identity in decision making, the impact of emotion on financial decision making, and the factors affecting consumer impatience. Urminsky's prior experience includes serving as research director and corporate vice president at Young Rubicam Advertising, where he worked on the largest worldwide study of brands, Brand Asset Valuator, which explored links between consumer perceptions and financial performance. He has also worked in political polling and custom marketing research. Urminsky earned his bachelor's degree in analytic philosophy and mathematics from Princeton University, his master's degree in statistics from the Stern School of Business, and his PhD in applied statistics and psychological measurement from Columbia University.
Department of Philosophy