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Oliver J. Rutz is a Professor of Marketing at the Foster School of Business, University of Washington, where he has been a faculty member since 2011. His academic journey includes an Assistant Professorship at the Yale School of Management from 2007 to 2011. Rutz's research focuses on various aspects of marketing, including advertising, big data, consumer segmentation, database marketing, direct marketing, e-commerce, and marketing research. He earned his Ph.D. from the University of California, Los Angeles in 2007 and holds an MBA from the same institution, completed in 2003. Rutz has a robust publication record and has served on editorial boards for prestigious marketing journals. His significant contributions to the field have garnered numerous awards, including the Lex N. Gamble Family Award for Excellence in Development Curriculum Innovation in 2018 and recognition as a Top 50 Scholar in Author Productivity for Premier Marketing Journals. Additionally, he has been honored as a finalist for various awards from the American Marketing Association and the Marketing Science Institute. Rutz has taught several courses in marketing strategy and data-driven marketing, shaping the future of marketers through his pedagogical efforts and extensive research.
Foster School of Business, University of Washington • Seattle, WA
Teaching and researching in the field of marketing.
Yale School of Management • New Haven, CT
Teaching marketing courses and conducting research.
McKinsey & Company, Germany • Germany
Provided consulting services in marketing and strategy.
Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.