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Olivia Maynard is an interdisciplinary behavioral scientist working at the interface of psychology, public health, and policy. Her research examines how environments, communications, and regulations influence health-related behaviors, with a particular focus on tobacco, alcohol, drugs, and harm reduction. Dr. Maynard has contributed to a large and diverse body of work that informs population-level interventions in public health policy. A core strand of her research centers on tobacco and nicotine regulation, where she is widely recognized for her work on plain packaging, health warnings, and e-cigarette communication, employing experimental methods such as eye-tracking and neuroimaging. Additionally, she has conducted extensive research on alcohol harm reduction, focusing on choice architecture and its effects on consumption through structural environmental interventions. Dr. Maynard also addresses challenges related to drug use, stigma, and harm reduction, highlighting the role of dehumanizing narratives and evidence-based approaches to improve treatment pathways. Complementing her academic work, she volunteers weekly at the Bristol Drugs Project, directly informing her research questions and ethical approaches in harm reduction practice.
University of Bristol • Bristol, England
Teaching and researching in the field of psychological science with a focus on public health and behavioral interventions.
Department of Physics research themes include Astrophysics, Materials and Devices, Particle Physics, and Quantum and Soft Matter.