Dr. Om Narasimhan

Biography

Om Narasimhan focuses his research on entrepreneurship in emerging markets, innovation, pricing strategy, and channels of distribution. He earned his Ph.D. in marketing from the University of Southern California and was previously the Board of Overseers Chaired Professor of Marketing at the Carlson School of Management at the University of Minnesota before joining the London School of Economics (LSE) in 2012. He has published articles in leading journals including Marketing Science, Journal of Marketing Research, and the Journal of Marketing. Narasimhan has received the SIG Paper awards from the American Marketing Association twice and was a finalist for the John D. award for a paper published in Marketing Science. He has been recognized as a Marketing Science Institute Young Scholar and has won the Outstanding Researcher of the Year award, as well as being named Elective MBA Professor of the Year at the Carlson School of Management. Narasimhan teaches courses on entrepreneurship, innovation, pricing, and marketing strategy to executives from companies such as 3M, Target, Hormel Foods, Blue Cross/Blue Shield, and Samsung. He currently teaches in the Masters in Management and Global Executive Masters in Management programs at LSE.

Research Interests