Dr. Omar Fares

Biography

Omar H. Fares is an Assistant Professor of Marketing at the Faculty of Business at the University of New Brunswick. He earned his Bachelor of Commerce, Master of Science in Management, and PhD in Management from Toronto Metropolitan University. His primary research interest focuses on consumer behavior, particularly the interaction between consumers and novel digital innovations, and the influence of these innovations on retailers and consumers. The quality of his research is demonstrated through publications in reputable journals, including Computers in Human Behavior and the International Journal of Consumer Studies. Omar is dedicated to public engagement and knowledge dissemination, contributing to various media platforms including the National Post and CBC News, and has been featured on channels such as the BBC World Service. His professional experience encompasses expertise in sales, market research, and corporate strategy, gained through roles in major companies like Walmart and CIBC. Omar continues to play an integral role in academic research and practical applications in the field of marketing.

Research Interests