Dr. Omar Merlo

Biography

Omar Merlo is a Lecturer in Marketing at Judge Business School, University of Cambridge, and a Fellow at St Edmund’s College, Cambridge. He previously served as a Lecturer in Marketing at the University of Melbourne in Australia and was a senior member of Ormond College and Queen's College. Dr. Merlo holds degrees in Political Science and Economics & Commerce, as well as a postgraduate degree in Business Strategy. He completed his Ph.D. in Marketing Strategy at the University of Melbourne. His main research interests focus on the role of marketing in contributing to business strategy, marketing-related decision making, marketing metrics, and services marketing. His latest research has been published in the Journal of Business Research, Marketing Theory, and the Journal of Strategic Marketing. Dr. Merlo has received numerous awards and grants for his research, including the American Marketing Association Paper Award and the European Union Award for Excellence. He frequently speaks at international conferences and serves as a journal and conference reviewer. Additionally, he actively manages education and training as a Programme Director for various senior management programs offered by Cambridge University Executive Education. Before this, he worked as an Executive Educator at MUP School of Enterprise, delivering programs for corporate clients in Asia and Australia. Dr. Merlo is a Senior Associate at Chant Link & Associates, a specialized marketing strategy research consulting firm, and has experience across various industries, including telecommunications, oil, food and beverage, tourism, and postal services. He is a member of the Academy of Marketing Science (AMS), American Marketing Association (AMA), and the Institute of Operations Research and Management Sciences (INFORMS).

Research Interests