Dr. Omar Merlo

Biography

Omar Merlo is an Associate Professor of Marketing Strategy and Academic Director of the MSc Strategic Marketing programmes at Imperial College Business School. He previously served as a Lecturer in Marketing at the Judge Business School, University of Cambridge, and held positions at the University of Melbourne. Throughout his career, he has held Visiting Professor roles at various esteemed institutions globally, including the University of Oxford, UCL, and the London School of Economics. Dr. Merlo's research focuses on strategic marketing, service relationship management, customer engagement, and brand management, appearing in top academic journals such as the Journal of Marketing and the Harvard Business Review. He has been recognized with multiple teaching and research awards, including the European Union Award for Excellence and a Fellowship with the Swiss Research Fund. Additionally, he has consulted for major corporations like McKinsey & Co. and Airbus, and has been involved with numerous start-up companies. Dr. Merlo's extensive experience combines academia with practical insights from the industry, making him a leading expert in his field.

Research Interests

Experience