Professor Dr. Omid Rafieian

Biography

Omid Rafieian is an Assistant Professor at the Samuel Curtis Johnson Graduate School of Management at Cornell University. He holds a Ph.D. from the University of Washington, Seattle Campus, completed in 2020. His academic background also includes a Master of Science in Business Analytics (MSBA) from the same institution in 2017 and a Bachelor of Science from Sharif University of Technology in 2015. Rafieian's research interests focus on Marketing, with a particular emphasis on Advertising and Personalization. He is dedicated to exploring the intersections of data analytics and marketing strategies to enhance consumer engagement. Rafieian teaches various courses, including Data Analytics Modeling and Managerial Statistics, where he integrates advanced analytical techniques into business decision-making processes. His contributions to the academic community are anchored in his expertise in quantitative models, which he applies to address complex marketing challenges in today's digital landscape.

Research Interests

Courses