Professor Dr. Omkar Dastane

Biography

Omkar Prabhakar Dastane is a Senior Lecturer at Monash University Malaysia, currently serving as the Director of Graduate Coursework Studies. He earned his PhD in Business from Curtin University, is a Certified Management Business Educator accredited by the Chartered Association of Business Schools in the UK, and is a certified trainer approved by the Human Resource Development Corporation in Malaysia. His professional skills include certifications in Machine Learning using MATLAB and Data Science with R. Dr. Dastane's research focuses on shifts in consumer value hierarchies that are reshaping the marketplace and social landscape due to the integration of emerging technologies. His work explores how digital interactions and algorithmic efficiencies challenge traditional values such as saving and community stewardship. Prior to his academic roles, he held managerial positions in service operations in a major commercial bank. He is passionate about using technology in education, particularly through AR and VR to enhance the learning experience. Dr. Dastane has also contributed to various teaching commitments in digital marketing, strategic branding, and services marketing, while his research interests encompass technological change, consumer behavior, and perceived value in mobile commerce.

Research Interests

Experience

Awards