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Özgün Atasoy's research focuses on consumer decision-making, emphasizing consumer-technology interactions, consumer choice, and financial decisions. He seeks to uncover the subtle factors that influence choices that often go unnoticed by consumers. His goal is to provide insights that help consumers, marketers, and policymakers to make informed decisions that benefit both individuals and society. Atasoy has published his research in leading academic journals, including the Journal of Consumer Research, Psychological Science, and Organizational Behavior and Human Decision Processes. He has also written for practitioner and general readership outlets like the Harvard Business Review and Scientific American, and his work has been featured in media such as the Chicago Tribune and Boston Globe. In 2021, his research on consumer valuation of digital goods was a finalist for the Journal of Consumer Research Article Award. Atasoy joined the University of Warwick in August 2023 after earning his PhD from the Questrom School of Business at Boston University.
University of Warwick • Coventry, England
Member of the Marketing Group at Warwick Business School.
Includes General, Mechanical, Civil, Electrical, Biomedical, and Manufacturing Engineering. Most programs fall under English Band A.