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Dr. Panagiotis Sarantopoulos is an Associate Professor in Marketing at the Alliance Manchester Business School, University of Manchester. His research and teaching interests focus on Retailing, Pricing, and Digital Marketing, particularly consumer reactions to artificial intelligence (AI). He specializes in quantitative research with a strong emphasis on behavioral experiments and econometric modeling. His work has been published in reputable journals such as the Journal of Marketing Research and the Journal of Business Research. He holds a PhD in Management Science, an MSc in Industrial Engineering, and a BSc in Industrial Management. Prior to joining academia, he gained experience as an analyst in Greece, Spain, and Sweden.
University of Manchester • Manchester, GB
Teaching and conducting research in Marketing, focusing on AI and consumer behavior.
Includes MSc in Advanced Electrical Power Systems and MSc in Communications and Signal Processing.