Professor Dr. Pankaj Aggarwal

Biography

Pankaj Aggarwal is a Professor in the Marketing Department of Management at the University of Toronto Scarborough, with a cross-appointment at the Rotman School of Management. He holds a PhD from the University of Chicago and specializes in consumer behavior, focusing on metaphorical brand representations and the context of consumer-brand relationships. His research delves into anthropomorphism and has been published in numerous prominent journals, including the Journal of Consumer Research and Psychological Science. Aggarwal is recognized as a leading figure in the field of consumer behavior, ranking 1st in Canada and 4th among non-US institutions, and is among the top 25 worldwide for his recent research contributions. He also serves as Associate Editor for the Journal of Consumer Research and Co-editor for the Journal of the Association for Consumer Research. In addition to his research, he teaches courses ranging from Principles of Marketing to advanced seminars in Consumer Psychology for undergraduate and PhD students.

Research Interests