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Patricia holds an Executive Fashion MBA and a PhD in Fashion Digital Marketing from ISEM Fashion Business School at the University of Navarra. She is the Head of the Digital Fashion Brands Observatory and the Program Coordinator for the Executive Fashion MBA in Fashion Digital Marketing at ISEM. Additionally, Patricia is a visiting research scholar at the Faculty of Communication Sciences at Università della Svizzera italiana, the Fashion Institute of Technology in New York, and the Department of Economics and Management at the University of Florence. She serves as a lecturer in Influencer Marketing for the MSc in Digital Fashion Communication at USI.
ISEM Fashion Business School • Spain
Coordinates the Executive Fashion MBA program.
USI – Università della Svizzera italiana • Lugano, Switzerland
Teaches Influencer Marketing for MSc in Digital Fashion Communication.
Department of Finance - Master in Finance (MFIN).