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Patrick Cotting is a seasoned expert in marketing and sponsorship with extensive international experience. He is the CEO and Chairman of CCI Cotting Consulting Limited, specializing in consulting for various companies and institutions. Cotting has lectured at several universities, including the University of Lugano and the Ecole Polytechnique Fédérale de Lausanne. His expertise encompasses strategic marketing and sponsorship, having held senior positions in significant organizations like Eurosport. He holds a Ph.D. in Business Economics and Sociology from Johannes Kepler University with distinction. His research focuses on the effectiveness of sponsorship through the Sponsorship Scorecard approach, which integrates strategic planning and control to enhance marketing efficiency. An active speaker at international conferences, Cotting has built a wide network across marketing and sports sponsorship realms.
Università della Svizzera italiana • Lugano, Switzerland
Teaches courses related to marketing and sponsorship.
Department of Finance - Master in Finance (MFIN).