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Patti Williams is an Associate Professor of Marketing at the Wharton School of the University of Pennsylvania and serves as Vice Dean of Wharton Executive Education. Her research focuses on the impact of consumers' emotional responses on persuasion in consumption. She examines how emotions influence consumer decision-making processes, including emotional attitudinal ambivalence and emotion regulation. Williams' work has been published in leading academic journals such as the Journal of Marketing Research and the Journal of Experimental Psychology: Applied. Additionally, she has served on the Editorial Review Board for the Journal of Marketing Research and as Associate Editor for the Journal of Consumer Psychology. Along with her research activities, she teaches courses on Strategic Brand Management at both undergraduate and MBA levels, sharing insights into building compelling brand experiences. Williams holds a PhD and MBA from the University of California, Los Angeles, as well as a BA from Stanford University.
Wharton School of the University of Pennsylvania • Philadelphia, PA
Teaches courses on Strategic Brand Management and researches consumer emotional responses.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.