Dr. Patti Williams

Biography

Patti Williams is the Ira Lipman Associate Professor of Marketing at the Wharton School, University of Pennsylvania, and Vice Dean of Wharton Executive Education. She received her BA from Stanford University, an MBA, and a PhD from the University of California, Los Angeles. Before joining Wharton, Patti served as an assistant professor at NYU’s Stern School of Business and was a visiting scholar at the Stanford Graduate School of Business. Her research primarily investigates the role of emotions in consumer decision making, with contributions published in the Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology. She has also held the position of president of the Society for Consumer Psychology. Patti has been recognized with numerous teaching awards, including the Wharton Excellence in Teaching Award, and plays an instrumental role in executive education programs, having taught prominent organizations such as Google, Citi, and Genentech. Her experience as an academic director of the Executive Development Program emphasizes strategic decision-making capabilities and intensive executive coaching, preparing leaders for significant industry disruptions.

Research Interests