Professor Dr. Paul Driessen

Biography

Paul Driessen is an Associate Professor at Radboud University in the Nijmegen School of Management. His academic focus includes marketing strategies, particularly in the context of product innovation and the implications of societal aspects on marketing effectiveness. Driessen teaches a wide range of topics within marketing and emphasizes the importance of stakeholder engagement in shaping marketing strategies. His research interests lie in innovation, entrepreneurship, and business ecosystems, wherein he investigates how stakeholder interests affect marketing strategy and influence product innovation. Driessen is particularly interested in how corporate social responsibility intersects with marketing practices, and he studies the role of green marketing in enhancing business success through innovative approaches.

Research Interests