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Paul Messinger is a recognized leader in the field of Marketing with a focus on emerging retail formats, service science, and pricing strategies. He is currently the Chair of the Alberta School of Business at the University of Alberta, specializing in Marketing and Business Economics. His research has been published in several prestigious journals, including Marketing Science and Journal of Business Research. As a Principal Investigator for a research alliance, he is actively working to harness web interaction to enhance Canadian competitiveness in the digital marketplace. Messinger's contributions also include participating in various editorial boards and providing significant professional service within the academic community. He has developed a keen interest in how consumer behaviors are influenced by digital environments, particularly in e-commerce, and utilizes methodologies such as laboratory experiments and field tests to delve into these topics. His dedication to teaching is evident through his efforts in developing curricula that address contemporary marketing issues, ensuring that students receive the most current and relevant education in business strategies.
Alberta School of Business • Edmonton, AB, Canada
Leading the Department of Marketing and specializing in Marketing Economics.
Department: Mechanical Engineering and Engineering Management