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Pauline Ferguson is a Senior Lecturer at the University of Edinburgh Business School. With a focus on marketing, she serves as the Deputy Director of Teaching & Partnerships under the Strategy 2030 initiative. Her teaching responsibilities include leading courses on Business Marketing and co-organizing modules related to Marketing Net Zero and Marketing Climate Change within both MSc and undergraduate programs. Pauline is also an advocate for ethics and sustainability in education, championing these values alongside her pedagogical duties. She is actively involved in research, with her profile available through the Edinburgh Research Explorer, showcasing her contributions to the field of marketing and sustainable business practices.
Department of Marketing