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Paurav Shukla is a Professor of Marketing and the Head of the Digital Data Driven Management Department at the University of Southampton. His research interests encompass cross-cultural marketing, comparative consumer behavior, and marketing in emerging markets, with a particular focus on luxury brands. Paurav's research highlights the hidden meanings and associations embedded in consumption practices across cultures, offering novel insights for both researchers and practitioners. His career began in the industry and has evolved to bridge academic research with practical applications, holding senior academic positions in the UK and India. He is a visiting professor at institutions such as the Frankfurt School of Finance & Management in Germany and Aalto University in Finland, and has actively participated in corporate training, teaching, and consulting assignments across Europe, Asia, and Africa. Paurav has published extensively in top-tier academic journals and has contributed articles to popular media. He has been recognized among the top 2% of marketing scholars globally and is heavily involved in funded research projects. Paurav is also passionate about supervising research students, particularly those interested in comparative consumer behavior and luxury marketing.
University of Southampton • Southampton, ENG, GB
Head of the Digital Data Driven Marketing Department.