Dr. Pedro Ferreira

Biography

Pedro Ferreira is a Professor at the College of Engineering at Carnegie Mellon University, specializing in Engineering and Public Policy. His research work focuses on how individuals use technology and consume experience-goods, particularly how firms behave in relation to public policies influencing market structures. Ferreira employs robust empirical identification methods to analyze large datasets from extensive, network-centric randomized experiments. His work spans interrelated applied areas, notably the impact of information and communication technologies on education and peer influence in the media industry. He primarily focuses on medialytics, utilizing big data analytics to forecast trends in the media industry, and also studies competition, consumer churn, and switching costs in telecommunications.

Research Interests

Experience