Dr. Pedro Ferreira

Biography

Pedro Ferreira is a Professor in the Heinz College at Carnegie Mellon University, specializing in Engineering and Public Policy. His research explores the interaction between technology usage and consumer behavior, particularly the ways in which firms adapt their behaviors based on public policies that affect market structures. Ferreira is noted for his application of robust empirical identification methods to analyze large datasets, often derived from large-scale, randomized experiments in organic settings. His interdisciplinary work encompasses the impacts of information and communication technologies on education and peer influences on consumption within the media industry. Ferreira's significant contributions include his work in medialytics, using big data analytics to forecast trends in the future of the media industry. In addition, he delves into competition dynamics, examining consumer churn and switching costs within the telecommunications sector.

Research Interests