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Peeter Verlegh is a Full Professor in Marketing at Vrije Universiteit Amsterdam. He holds a PhD in Marketing from Wageningen University and has extensive experience in academic research and teaching. His career includes significant roles at Erasmus University and the University of Amsterdam, along with visiting scholar positions at the University of Colorado-Boulder and guest lectures at various institutions. Verlegh's research focuses on consumer responses to branding and marketing communications, emphasizing practical implications for businesses and society. He employs both experimental and survey methodologies to explore these topics from a psychological perspective. He has served on several editorial boards and is the Editor-in-Chief for the Journal of Interactive Marketing. Throughout his career, Verlegh has published multiple influential papers in renowned marketing journals, contributing to the understanding of marketing dynamics and consumer behavior.
Vrije Universiteit Amsterdam • Amsterdam, Netherlands
Leading the Marketing department and focusing on research in consumer responses to branding and marketing communications.
Administered under the Department of Clinical Psychology for Master's in Clinical and Developmental Psychopathology.