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Peipei Pan is a researcher at Macquarie University, focusing on the impacts of contextual factors on business models, particularly in the context of China. Her PhD thesis investigated how translation, economic context, and personality influence Chinese accountants' judgments. Throughout her career, she has led multiple projects aimed at developing innovative business models suitable for various contexts, alongside a series of research outputs spanning over the years from 2008 to 2025. Her work often involves collaboration with other researchers and institutions, contributing to the advancement of knowledge in management and accounting. Peipei has also been active in the academic community, participating in international conferences, workshops, and various invited talks, highlighting her expertise in the field. Her ongoing research interests are in business ethics, decision-making processes in accounting, and the global implications of business practices.
Macquarie University • Macquarie Park, NSW
Conducting research on accounting judgments and innovative business practices.
Applied to Department of Business (MBA Program).