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Per Frankelius is an Associate Professor at Linköping University, focusing on the challenges faced by society and the solutions offered within agriculture. His research aims to understand and stimulate innovative processes, primarily in the agricultural sector, emphasizing the significance of marketing as an external analysis factor in these processes. Frankelius's doctoral dissertation developed a theory regarding the interaction of external world factors and innovation processes, particularly highlighted through a study on the emergence of DNA technology in 'greentech' companies. He has sought to create visual models to illustrate these companies' development over time, striving to understand how innovative processes interact with external factors that are central to mainstream economic models. His recent research is centered on stimulating innovations in agriculture and the interaction of factors contributing to this innovation. Notably, his work has also led to the translation of Carl Linnaeus's 'Systema Naturae' into modern languages, reflecting his early vision of developing a 'nature-economic theory'.
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