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Peter Antonioni joined the UCL School of Management in 1998, transitioning between academia and consultancy. He has conducted research in the economics of Football Transfer Markets and has developed a unique economics scenario planning course. His work extends to collaborations with governments to enhance understanding of business strategies and future planning. Peter is also a co-author of 'Economics For Dummies' and the 'Microeconomics For Dummies' series, which highlights his expertise in practical economics. Currently, he teaches industrial economics to IMB students and is a founder of Kilkenomics.com, reflecting his involvement in the intersection of economic theory and practical applications in industry.