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Peter Boatwright is the Allan D. Shocker Professor of Marketing at Carnegie Mellon University, specializing in New Product Development. He is also a co-founder and co-director of the Integrated Innovation Institute. His expertise encompasses innovation education and has authored several books. Dr. Boatwright teaches various courses focusing on product innovation, brand strategy, new product management, pricing strategy, and market research. His consulting work spans numerous industries, collaborating with prestigious companies such as Nissan, Apple, and Merck, among others. He joined Carnegie Mellon University in 1997 as a faculty member of the Tepper School of Business and has also taught at CMU’s campus in Doha, Qatar. Originally from Denton, Texas, Boatwright engages in family-focused activities during his leisure time.
Admission is extremely competitive with no strict GPA cut-offs; holistic review is used.