Dr. Peter Boatwright

Biography

Peter Boatwright is the director and co-founder of the Integrated Innovation Institute at Carnegie Mellon University. He offers graduate and undergraduate education aimed at training the world's elite innovators in product and service development. An expert in innovation education, he has coauthored books and teaches courses on various topics, including product innovation, brand strategy, new product management, pricing strategy, and market research. His research interests encompass product development processes, consumer response models, analysis of promotional activities, Bayesian econometrics, and consumer response to assortment. He advocates for interdisciplinary research, collaborating with colleagues in Carnegie Mellon's College of Engineering, School of Design, and Department of Statistics to develop new educational programs and research findings about customer decision-making. His scholarly research has been published in leading journals such as Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, and Decision Analysis. He has taught business courses at CMU's campus in Doha, Qatar, and consulted for many industry leaders, including Nissan, Apple, and Procter & Gamble. Boatwright joined Carnegie Mellon University in 1997 and has held various academic positions, including the Allan D. Shocker Professor of Marketing and New Product Development. He originally hails from Denton, Texas, and enjoys spending his free time focused on family activities.

Research Interests

Experience