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Peter Darke is a Professor at the Schulich School of Business at York University, specializing in Marketing. He serves as the Director of the PhD Program and teaches various courses including Consumer Behaviour and Strategic Marketing Communications. His research primarily focuses on the emotional, motivational, and cognitive aspects of consumer judgment and decision making, along with the biases that affect these processes. Darke investigates the implications of consumer behavior in areas such as advertising, sales, behavioral pricing, and word-of-mouth behavior. He is well-regarded in the field for his work on consumer ethics and responsible business practices, exploring how consumer information processing shapes marketing communications and sales strategies.
Department of Liberal Arts & Professional Studies graduate programs generally follow the Faculty of Graduate Studies (FGS) B+ minimum requirement.