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Peter Fader is the Frances Pei-Yuan Chia Professor at the Wharton School of the University of Pennsylvania, where he specializes in Marketing. His work primarily focuses on the analysis of behavioral data to predict customer shopping and purchasing activities. With a significant contribution to the academic community, Professor Fader has authored numerous papers and book chapters, including 'Customer Centricity: Focus on the Right Customers for Strategic Advantage' (2020) and co-authored the 'Customer Centricity Playbook' with Sarah Toms (2018), and 'Customer-Base Audit' with Bruce Hardie and Michael Ross (2022). In addition to his academic pursuits, Professor Fader co-founded the predictive analytics firm Zodiac in 2015, which was sold to Nike in 2018. He continues to lead Theta, a company focused on commercializing his recent work on customer-based corporate valuation. His teaching includes programs on analytics and strategic growth, emphasizing the application of business strategies using customer insights and data analytics.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.