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Peter Landry is an Associate Professor of Marketing in the Department of Management at the University of Toronto - Mississauga. His research employs theoretical and empirical approaches focusing on various topics within behavioral economics, consumer choice, and marketing. Prior to joining the University of Toronto, Peter received his Ph.D. in Economics from Duke University in 2013 and spent a year as a postdoctoral researcher at the California Institute of Technology. His expertise encompasses pricing, advertising, and decision-making processes in economics, contributing significantly to journals such as the Journal of Economic Behavior & Organization and the Journal of Economic Psychology. His work often utilizes neuroeconomic theory and explores the implications of consumer behavior in economic contexts.
Department of Sociology