Dr. Peter Rossi

Biography

Peter E. Rossi is a Distinguished Professor of Marketing, Economics, and Statistics at UCLA Anderson School of Management. He received his PhD from the University of Chicago and his BA from Oberlin College. He has published extensively in fields including marketing, economics, and statistics, with notable contributions to journals such as Marketing Science, American Economic Review, and Journal of Business & Economic Statistics. His research has garnered over 18,000 citations on Google Scholar. He co-authored the book 'Bayesian Statistics and Marketing' and authored 'Bayesian Semi Non-parametric Methods in Marketing Micro-Econometrics'. Rossi is known for his contributions to Bayesian statistical methods and their applications in marketing, target marketing, and promotional pricing. He founded the Kilts Center for Marketing at the University of Chicago Booth School of Business. Rossi has also served as a fellow of the American Statistical Association and has held editorial roles in various academic journals. Outside of academia, he enjoys fly-fishing and aviation.

Research Interests