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Peter Ubel, M.D., is a physician and behavioral scientist whose research and writing explore the mixture of rational and irrational forces that affect health and happiness, as well as the way society functions. His work often delves into the psychological and social implications of healthcare decisions and behavioral economics, making significant contributions to the fields of marketing and health policy. Ubel's expertise includes understanding how individuals make choices in the presence of uncertainty and the myriad ways in which these choices impact their lives and society at large. His insights have led to a deeper understanding of the complexities involved in health decision-making processes and the interplay between individual behavior and systemic influences.
Duke University's Fuqua School of Business • Durham, NC
Professor in Marketing specializing in behavioral science and health economics.
Department of Biomedical Engineering (MS program)