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Peter Verhoef is a professor at the University of Groningen with significant expertise in marketing and retailing. He is involved in various research areas including sustainable behavior and big data applications in marketing. Verhoef serves as the Dean and is actively engaged in multiple committees and advisory boards, which showcase his influence in the academic community. His involvement with institutions such as the College of Management at National Sun-Yat-Sen University and Stellenbosch Business School highlights his international collaboration efforts. With a focus on integrating innovative marketing strategies and behavioral insights, his work contributes to the understanding of consumer behavior in the context of sustainability and market dynamics.
University of Groningen • Groningen, Netherlands
Leading the marketing department and overseeing academic programs.
Standard Master's entry requirements for Economics, Business, Finance, Accounting, and Management departments within the Faculty of Economics and Business.