Dr. Peter Voyer

Biography

Peter Voyer is an Associate Professor of Marketing at the Odette School of Business, University of Windsor. He holds a Ph.D. from Ivey Business School, Western University, and has a strong background in marketing with a focus on consumer behavior and service marketing. His research interests include Word-of-Mouth Processes, Consumer Deviance, Scale Development, International Management, Cultural Influences, and Sustainable Consumption. He is an active member of several professional organizations, including the Administrative Sciences Association Canada and the American Marketing Association. Voyer has contributed to various academic publications, with his work addressing topics like market inclusivity and consumer behavioral theories. He has been instrumental in exploring the interplay between trust and consumer behaviors as well as the effects of cultural and social norms on purchasing decisions. Additionally, he has participated in collaborative research with other scholars and actively engages with the academic community through conferences and publications.

Research Interests