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Peter Zackariasson is an Associate Professor in Business Administration with a specialization in marketing at the University of Gothenburg. He successfully defended his doctorate thesis in 2007, focusing on the development of video games, following a licentiate thesis on leadership in technology-intensive environments presented in 2003. His extensive academic career includes numerous publications consisting of articles, conference papers, and contributions to scholarly books, mainly addressing themes in marketing, organization, and technology with a particular focus on the video game development sector. Currently, his research interests lie within the video games industry, embedded in cultural industries, emphasizing leadership, creativity, and marketing. He engages in collaborative research at the Gothenburg Research Institute, investigating the dynamics of video games as cultural products and their marketing strategies. His teaching encompasses advanced qualitative methods and other relevant areas in the business domain.
University of Gothenburg • Gothenburg, Sweden
Senior Lecturer in Business Administration specializing in Marketing.
Administered by the Department of Political Science; focus on International Administration and Global Governance (IAGG).