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Peter Zeidman is a Professorial Research Fellow specializing in Imaging Neuroscience at the Wellcome Centre for Human Neuroimaging at University College London. He leads the Neurovascular Modelling Group and chairs the Methods Group, where he drives research focused on the intersections of neuroimaging and neurovascular function. Zeidman's prior academic roles include serving as a research fellow at the UCL Wellcome Trust Centre for Neuroimaging, where he focused on the mechanisms of brain activity and health. His expertise lies at the intersection of neuroscience and computational modelling, with an emphasis on developing methodologies that enhance the understanding of neurovascular coupling and brain functionality. Zeidman's contributions to the field are recognized internationally, having published extensively in peer-reviewed journals.