Dr. Petra Tenbült

Biography

Petra Tenbült is a lecturer in the Department of Media and Communication at Erasmus University Rotterdam. She studied Cognitive (Educational) Psychology at Maastricht University and became a PhD student in the Department of Health Promotion and Health Education at Maastricht University. Her dissertation, funded by the N.W.O. research program, investigated the underlying psychological processes consumers confront with novel food technologies. Between 2006 and 2012, Petra worked at an international company researching psychological phenomena to understand consumer preferences in fast-moving consumer goods. She later took a position as a lecturer in the Department of Marketing Management at Tilburg University, teaching and coordinating courses on consumer behavior for Business Studies and International Business. Petra's publications primarily focus on consumer behavior, and she enjoys supervising and coaching students on their bachelor and master theses while teaching related courses in statistics and research methods.

Research Interests

Experience