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Phil Megicks is an Associate Professor at the University of Southampton with significant engagement in the Chartered Institute of Marketing, the UK's leading professional body in the marketing field. He has acted as the Chief Examiner for professional qualifications since 2010. His research areas include consumer behavior, particularly the effects of ethical sustainability motives on buying decisions. Phil focuses on small service businesses within the food, tourism, and retail sectors, examining the complexities of buyer organizational decision-making. His teaching expertise covers areas such as Customer Insight and Marketing Strategy. With substantial experience at the university sector, Phil has held various leadership positions and taught at multiple levels, including professional body qualifications. He has supervised nearly 20 PhD students successfully and has published in various journals, including Tourism Management, European Journal of Marketing, and Journal of Business Research. Phil has also achieved funding for various projects aimed at improving SME decision-making performance and has received government grants to investigate shopping behavior in the UK food sector.
University of Southampton • Southampton, England
Phil Megicks teaches and conducts research in the field of marketing, specializing in consumer behavior and SME strategy.