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Pierre-Yann Dolbec is an Associate Professor of Marketing at Concordia University. He specializes in understanding complex market dynamics shaped by cultural, technological, and institutional influences. His research interests include consumer participation, innovation, and the effects of technology on market trends, with a focus on areas like coffee, tattoos, and the sneaker market. Dolbec has published extensively in top-tier marketing journals, including the Journal of Consumer Research and the Journal of Marketing Research. He has presented at numerous academic conferences and is an editorial board member for multiple marketing journals. Dolbec is active in mentorship and has supervised several master’s and doctoral students, besides teaching various courses in marketing, including AI Marketing and Innovation Marketing. He has contributed to open-source textbooks and has been featured in prominent media outlets discussing his research findings and market analyses.
Concordia University • Montreal, QC, Canada
Teaching and research in Marketing, focusing on markets culture and consumer behavior.
Administered by the Mel Hoppenheim School of Cinema; focuses on cinematic arts practice and research-creation.