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Pinar Yildirim is an Associate Professor at the Wharton School of the University of Pennsylvania, specializing in Marketing and Economics. With a focus on media, technology, and information economics, her research investigates applied theory in online platforms, the socio-economic impacts of technology and artificial intelligence, media bias, and political economy. Her work has been published in top-tier journals such as the American Economic Review, Marketing Science, and Management Science. Pinar serves on the editorial boards of leading academic journals and has received accolades including the Erin Anderson Award for Emerging Female Marketing Scholars and the Seenu Srinivasan Young Scholar Award for Quantitative Methodology. With a commitment to mentoring, she has successfully guided numerous doctoral students to academic and industry positions. Pinar holds a Ph.D. in Marketing and Business Economics from the University of Pittsburgh. In addition to her research, she teaches various courses in the MBA and Executive Education programs at Wharton, further contributing to the academic community through her active engagement in workshops and seminars.
Wharton School, University of Pennsylvania • Philadelphia, PA
Teaching and conducting research in marketing and economics.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.