Dr. Pinar Yildirim

Biography

Pinar Yildirim is an Associate Professor of Marketing at the Wharton School of the University of Pennsylvania. She holds a PhD in Marketing and Business Economics and another PhD in Industrial Engineering from the University of Pittsburgh. Her research focuses on technology, media, and information economics, particularly in the areas of online platforms, advertising, networks, and politics. Yildirim's work has been published in top management and marketing journals, including the American Economic Review, Marketing Science, and Management Science. She is recognized for her contributions to the field through numerous awards and honors, including the Marketing Science Institute Scholar designation and the Erin Anderson Award for Emerging Mentor Scholar. Additionally, Yildirim serves as a senior fellow at both the Center for Technology, Innovation & Competition and the Leonard Davis Institute at the University of Pennsylvania. She actively collaborates with both large and small firms and frequently contributes to the Knowledge@Wharton initiative and Wharton Business Radio.

Research Interests